Sign Design Tips
Designing For Impact
Color & Contrast
A high color contrast factor will improve legibility.
Best Combinations, Ranked in Order of Legibility from a Distance.
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Typestyles
Choose Your Typestyle Carefully
We tend to use a very simple font combination most of the time (ie Helvetica & Helvetica Black)
We have an unlimited number of fonts to choose from. Be Conservative on usage.
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Serif Fonts
Serif fonts project a more sophisticated upscale image. They make large bodies of text easier to read - such as a book.
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Sans Serif Fonts
Sans Serif fonts project a strong durable image. They effectively communicate quick bursts of information
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Decorative Fonts
Decorative fonts project distinctive images for special situations. Legibility is also a concern especially over greater viewing distances.
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Script Fonts
Script fonts project an elegant image. Poor Legibility. Use for short viewing distances and in combinations of upper and lower case letters
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Choose the Letter Size
Know the Distance Your Sign will be Viewed From
to Choose the Appropriate Size Letter
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Letter Size
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Best Distance
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Max Distance
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3"
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30'
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100'
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4"
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40'
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150'
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6"
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60'
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200'
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8"
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80'
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350'
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9"
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90'
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400'
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10"
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100'
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450'
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12"
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120'
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525'
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15"
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150'
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630'
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18"
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180'
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750'
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24"
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240'
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1,000'
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30"
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300'
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1,250'
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36"
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360'
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1,500'
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42"
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420'
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1,750'
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48"
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480'
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2,000'
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54"
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540'
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2.250'
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60"
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600'
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2,500'
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Viewing Distance will Determine the Size of Your Letters
Your Message and Letter Size will Determine Sign Size.
A Smaller Less Expensive Sign that Cannot Be Read is of NO VALUE.
